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Digital Marketing - Quiz
Welcome to your Digital Marketing - Quiz
1.
The maximum length of titles displayed in Google's search result is typically:
155 characters
512 pixels
60-80 Characters
44 Characters
Varies by browser resolution
2.
When is using rel="nofollow" NOT appropriate?
Paid links
Untrusted content
Press releases with optimized anchor text
Widely distributed footer links
None; all of these are appropriate
3.
Which of the following types of sitemaps is NOT supported by Google?
News
Product
Image
Mobile
Video
4.
What is the optimal HTTP status code to permanently remove a URL from Google's index?
301
302
404
410
500
5.
Which HTTP status code is best to serve when your site is down for maintence?
200
302
404
503
90210
6.
True or false: A 301 redirect passes roughly the same link equity as using the rel="canonical" tag.
TRUE
FALSE
7.
Photo ads, video ads, carousel ads, and dynamic ads can all be set to appear in Facebook Messenger.
False
True
8.
Which is of these ad placements is NOT available to you on Facebook ads?
In-stream video
Facebook Stories
Right column
All of these are available
9.
What are instant articles?
Articles that are rendered in messenger
Articles that load instantly in News Feed
Articles that load faster when slow internet connection is detected
10.
Which of these features did Facebook roll out in 2017?
Lead Ads
Instant Articles
Messenger Ads
All of the above
11.
What does CPM stand for?
Cost per 1,000 clicks
Cost per 1,000 impressions
Cost per 10 leads
None of these
12.
Daily minimum budget of Facebook CPC ad is
$5
$2
$10
$1
13.
An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:
Generate many clicks and conversions
Generate many impressions and very few conversions
Contain more than two words in the phrase
Contain words that are duplicated in a display campaign
14.
Which formula does Google use to rank keyword-targeted ads on Google Search
(Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score
Maximum cost-per-click (CPC) bid x Quality Score
(Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
Maximum cost-per-click (CPC) bid only
15.
If an advertiser improves the Quality Score of a keyword, this keyword may:
Receive fewer impressions on the Search Network
Automatically reset its match type to Broad
Earn the ad a higher average position
Be more likely to appear in bold when displayed in an ad
16.
A primary benefit of location targeting is that advertisers can:
Choose to target a specific Google domain
Target any combination of countries, territories, and regions
Target specific users who have already visited their site
Choose to only target websites based in a specific region or territory
17.
Which is a best practice for creating effective ad text?
Use a home page for every URL
Include prices, promotions, and exclusives
Use the same ad text for every ad in the ad group
Use multiple exclamation points to grab attention
18.
Quality Score on Google search is evaluated
Every 48 hours
Every time someone does a search that triggers your ad
Every 24 hours
None of these answer is correct
19.
Which is a benefit of AdWords for search marketing?
Increase position in organic search results
Understand how customers navigate websites
Acquire potential qualified customers
Collect contact information automatically from potential customers
20.
Which type of link has NOT been mentioned by Google as being risky for SEO?
Embedded links from infographics
Guest blog posts
Text link advertisements with rel="nofollow"
Article submission and directory sites
Private link networks
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