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Google Ads - Quiz
Welcome to your Google Ads - Quiz
An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:
Generate many clicks and conversions
Generate many impressions and very few conversions
Contain more than two words in the phrase
Contain words that are duplicated in a display campaign
What is a benefit of online advertising with Google AdWords?
Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
Ads can include up to 50 characters for the first three lines of ad text
Ads are displayed to users who are searching for a particular product of service
Advertisers can pay to place their websites in the natural search results
What's one benefit of creating multiple ad groups?
You can target specific ad groups into various Google networks
You can pause specific keywords if they are not performing well
You can set different budgets for each ad group
You can break up keywords and ads into related themes
An advertiser wants to increase the Quality Score of a low-perofrming keyword. Which approach would you recommend?
Repeat the keyword as many times as possible in the ad text.
Delete the keyword and add the keyword to the campaign again
Modify the ad associated with that keyword to direct to a highly-relevant landing page
Increase the daily budget for the campaign in which the keyword is located
An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?
Improve Quality Score and increase cost-per-click (CPC)
Decrease cost-per-click (CPC) and increase daily budget
Decrease cost-per-click (CPC) and decrease daily budget
Improve Quality Score and decrease cost-per-click (CPC)
To determine which ad language to target to a user, the AdWords system refers to that users:
Chrome Browser setting
Operating system language
Home countrys language
Google interface language setting
How do managed placements on the Display Network work?
Advertisers can guarantee placement on prominent and popular sites.
Advertisers manually select the desired sites on which their ads may appear
Keywords are used to place ads next to content that matches the ad.
Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.
According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?
Ads can not contain words that are not directly related to the keyword that the ad is targeting
Ads cannot use exclamation points (!) or question marks (?).
Ads cannot use call-to-action phrases such as "click here" or "See this site"
All of these answers are correct
Which formula does Google use to rank keyword-targeted ads on Google Search
(Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score
Maximum cost-per-click (CPC) bid x Quality Score
(Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
Maximum cost-per-click (CPC) bid only
Adding placements to an ad group
Negatively affects the Quality Score for search
Improves the Quality Score for search
Improves the Quality Score on Google
Does not affect the Quality Score for search
If an advertiser improves the Quality Score of a keyword, this keyword may:
Receive fewer impressions on the Search Network
Automatically reset its match type to Broad
Earn the ad a higher average position
Be more likely to appear in bold when displayed in an ad
When sitelinks are set at both the campaign and ad group level, which will be displayed?
Sitelinks at the ad group level
Sitelinks with the highest ad rank
Sitelinks related to the query searched
Sitelinks from both the campaign and ad group
A primary benefit of location targeting is that advertisers can:
Choose to target a specific Google domain
Target any combination of countries, territories, and regions
Target specific users who have already visited their site
Choose to only target websites based in a specific region or territory
Which is a factor that Google uses to target ads to users based on physical location?
Internet Protocol (IP) address
Which is a best practice for creating effective ad text?
Use a home page for every URL
Include prices, promotions, and exclusives
Use the same ad text for every ad in the ad group
Use multiple exclamation points to grab attention
Which best describes keyword contextual targeting?
Ads are targeted to groups of websites based on their site categories
Themes of selected placements determine related websites where ads will appear
Ads are targeted only to websites related to specific businesses
Themes of keywords are matched to relevant content on websites where ads will appear
Quality Score on Google search is evaluated
Every 48 hours
Every time someone does a search that triggers your ad
Every 24 hours
None of these answer is correct
Which can be controlled at the ad-group level of an AdWords account?
Which is a benefit of AdWords for search marketing?
Increase position in organic search results
Acquire potential qualified customers
Understand how customers navigate websites
Collect contact information automatically from potential customers
The maximum length of titles displayed in Google's search result is typically:
Varies by browser resolution
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