Google Ads - Quiz

Welcome to your Google Ads - Quiz

1. An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

Generate many clicks and conversions

Generate many impressions and very few conversions

Contain more than two words in the phrase

Contain words that are duplicated in a display campaign

2. What is a benefit of online advertising with Google AdWords?

Advertisers can identify the Internet Protocol (IP) address of users who are searching for products

Ads can include up to 50 characters for the first three lines of ad text

Ads are displayed to users who are searching for a particular product of service

Advertisers can pay to place their websites in the natural search results

3. What's one benefit of creating multiple ad groups?

You can target specific ad groups into various Google networks

You can pause specific keywords if they are not performing well

You can set different budgets for each ad group

4. An advertiser wants to increase the Quality Score of a low-perofrming keyword. Which approach would you recommend?

Repeat the keyword as many times as possible in the ad text.

Delete the keyword and add the keyword to the campaign again

Modify the ad associated with that keyword to direct to a highly-relevant landing page

Increase the daily budget for the campaign in which the keyword is located

5. An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

Improve Quality Score and increase cost-per-click (CPC)

Decrease cost-per-click (CPC) and increase daily budget

Decrease cost-per-click (CPC) and decrease daily budget

Improve Quality Score and decrease cost-per-click (CPC)

6. To determine which ad language to target to a user, the AdWords system refers to that users:

Chrome Browser setting

Operating system language

Home countrys language

Google interface language setting

7. How do managed placements on the Display Network work?

Advertisers can guarantee placement on prominent and popular sites.

Advertisers manually select the desired sites on which their ads may appear

Keywords are used to place ads next to content that matches the ad.

Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.

8. According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?

Ads cannot use exclamation points (!) or question marks (?).

Ads cannot use call-to-action phrases such as "click here" or "See this site"

All of these answers are correct

9. Which formula does Google use to rank keyword-targeted ads on Google Search

(Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score

Maximum cost-per-click (CPC) bid x Quality Score

(Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget

Maximum cost-per-click (CPC) bid only

10. Adding placements to an ad group

Negatively affects the Quality Score for search

Improves the Quality Score for search

Improves the Quality Score on Google

Does not affect the Quality Score for search

11. If an advertiser improves the Quality Score of a keyword, this keyword may:

Receive fewer impressions on the Search Network

Automatically reset its match type to Broad

Earn the ad a higher average position

Be more likely to appear in bold when displayed in an ad

12. When sitelinks are set at both the campaign and ad group level, which will be displayed?

Sitelinks at the ad group level

Sitelinks with the highest ad rank

Sitelinks from both the campaign and ad group

13. A primary benefit of location targeting is that advertisers can:

Choose to target a specific Google domain

Target any combination of countries, territories, and regions

Target specific users who have already visited their site

Choose to only target websites based in a specific region or territory

14. Which is a factor that Google uses to target ads to users based on physical location?

Language preferences

Operating system

Internet Protocol (IP) address

Telephone number

15. Which is a best practice for creating effective ad text?

Use a home page for every URL

Include prices, promotions, and exclusives

Use the same ad text for every ad in the ad group

Use multiple exclamation points to grab attention

16. Which best describes keyword contextual targeting?

Ads are targeted to groups of websites based on their site categories

Themes of keywords are matched to relevant content on websites where ads will appear

17. Quality Score on Google search is evaluated

Every 48 hours

Every time someone does a search that triggers your ad

Every 24 hours

None of these answer is correct

18. Which can be controlled at the ad-group level of an AdWords account?

Placements

Geographic targeting

End dates

Daily budget

19. Which is a benefit of AdWords for search marketing?

Increase position in organic search results

Acquire potential qualified customers

Understand how customers navigate websites

Collect contact information automatically from potential customers

20. The maximum length of titles displayed in Google's search result is typically:

155 characters

512 pixels

60-80 Characters

44 Characters

Varies by browser resolution

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