Online Google Ads Course: Training and Certification
Google Ads is a powerful digital marketing tool that lets you focus your ads precisely and get a big return on your investment. Learning how to use Google Ads can improve your digital marketing skills and business results.
This online course on Google Ads covers all the basics of pay-per-click (PPC) ads with Google Ads, and when you’re done, you’ll get a certificate. You can study at your own pace and get to course materials from anywhere because it’s flexible.
We'd Love to Hear from You
Google Ads Course Overview
Our Google Ads course covers much information about every part of the program. You will learn a lot of useful information and skills, from setting up your Google Ads account for the first time to learning advanced campaign management.Â
Find out how to make ads that get people’s attention, make the most of your budget, and use analytics to make decisions based on data that will help your marketing work better.
This course is designed to be flexible, so you can study at your own pace, making it work with your plan. You can get course materials anytime and anywhere, so you can learn without any problems and fit it around your personal and business obligations.
What is Google Ads?
Google Ads is a powerful online advertising tool that allows businesses to make ads that show up in Google’s search results and on its network. It is important for getting focused traffic, raising brand awareness, and growing your business by precisely targeting audiences and managing campaigns in real-time.
Find out how Google Ads works, from bidding on keywords to showing ads to people likely to be interested in them. Learn how the platform works, such as how it uses search algorithms to place ads, make them more visible and attract possible customers. This will help you get the most out of your marketing efforts and increase your return on investment.
Online Google Ads/PPC Course Syllabus
1. Introduction to PPC
- Overview of Pay-Per-Click (PPC) Advertising
- Platforms for PPC: Detailed insights into Google Ads and Microsoft Ads
2. Account Setup and Fundamentals
- Account Creation and Setup
- Payment Settings
- Success Factors in PPC
- Facebook Ads Manager
- Understanding Quality Score
- Ads Structure
- Keyword Targeting and Planner Secrets
- Location Targeting
- Bidding Options
3. Google and Microsoft Ads Management
- Responsive Ads
- Dynamic Keyword Insertion
- Dynamic Keywords & Landing Pages
- Call Only Ads
- Google Analytics Integration with Ads
- Filtering the Best Performing Ads
- Improving the Quality Score
- Bidding the Right Amount for Keywords
- Beating Your Competition: Bid Wars
- Automated Rules
4.Targeting Strategies
- Target Affinity & In Market Audiences
- Custom Targeting
- Vicinity Targeting
- Advanced Demographics Targeting
- Content Targeting
5. Ad Types and Campaigns
- Image & Responsive Ads
- Display Campaigns
- Audience Segmentation
- Remarketing Campaigns
- Target & Exclude Audiences
6. YouTube Ads
- Ranking YouTube Videos
- Achieving Sustainable ROI with YouTube Ads
7. LinkedIn Marketing
- LinkedIn Marketing
- LinkedIn Page Manager
- LinkedIn Groups
- LinkedIn Ads
- LinkedIn Optimization
- Sales Navigator
8. Advanced Strategies and Optimization
- Advanced PPC Strategies
- Google and Microsoft Ads Advanced Features
- Continuous Optimization Techniques
Practical Projects and Real-World Applications
Hands-On Experience
Engage in practical, hands-on projects that involve managing real Google Ads campaigns. This immersive experience helps you apply theoretical knowledge in real-world scenarios, ensuring you develop practical skills that are immediately applicable.
Case Studies
Analyze and learn from detailed case studies that showcase successful PPC strategies. These real-world examples illustrate the implementation of best practices and innovative techniques, providing valuable insights into what drives success in Google Ads campaigns.
Skills and Tools You Will Learn
Skills Acquired: Gain proficiency in creating and managing effective Google Ads campaigns. Master the art of keyword research, ad creation, and campaign optimization to maximize performance and ROI. Develop a comprehensive understanding of how to strategize and execute campaigns that meet specific marketing goals.
Tools Used: Get introduced to essential digital marketing tools such as Google Analytics, Google Ads Manager, and Keyword Planner. These tools are crucial for tracking performance, managing campaigns, and conducting in-depth analysis to refine and improve your advertising strategies.
Benefits of Our Online Google Ads Course
We're Revolutionaries!
1.
Flexibility
Study on your own schedule, fitting learning around your life.
2.
Access to Industry Experts
Learn from seasoned PPC professionals with deep industry knowledge.
3.
Up-to-Date Curriculum
Stay current with the latest trends and techniques in PPC advertising.
4.
Networking Opportunities
Connect with fellow students and professionals in the field.
5.
Certification
Gain a recognized certification that enhances your professional credibility.
Who Should Enroll?
- Professionals looking to enhance their PPC knowledge.
- Entrepreneurs seeking to grow their online business presence.
- Students and Marketers wanting to enter or advance in digital marketing careers.
- Freelancers looking to offer PPC management services.
Are you ready to master Google Ads and boost your digital marketing skills? Enroll now at Dominate Digitally and start your journey to becoming a PPC expert!
