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Social Media - Quiz
Welcome to your Social Media - Quiz
1.
Photo ads, video ads, carousel ads, and dynamic ads can all be set to appear in Facebook Messenger.
False
True
2.
Which is of these ad placements is NOT available to you on Facebook ads?
In-stream video
Facebook Stories
Right column
All of these are available
3.
What are instant articles?
Articles that are rendered in messenger
Articles that load instantly in News Feed
Articles that load faster when slow internet connection is detected
4.
Which of these features did Facebook roll out in 2017?
Lead Ads
Instant Articles
Messenger Ads
All of the above
5.
What does CPM stand for?
Cost per 1,000 clicks
Cost per 1,000 impressions
Cost per 10 leads
None of these
6.
Daily minimum budget of Facebook CPC ad is
$5
$2
$10
$1
7.
Facebook offers 11 marketing objectives for your ads. Which one of these is NOT an objective?
Digital sales
Store visits
App installs
Brand awareness
Conversions
8.
Which of these ad formats lets you expand your in-feed story with an instant-loading full-screen experience?
Slideshow
Instant Experiences
Image
Carousel
Video
9.
Which of the following is NOT an example of a component that can be added to an Instant Experience?
Store Locator
Product Set
Video
Facebook Pixel
10.
What does the term "Sandbox" mean in SEO?
The first 10 search results for a particular keyword.
The box with paid ads that appear when you perform a search.
A special category of sites that are listed in kid-safe searches.
This is where sites are kept till they get mature enough to be included in the top rankings for a particular keyword.
11.
Which of the following search engines patented the concept of "Trustrank" as a methodology for ranking web sites & pages?
Yahoo!
Google
MSN/Bing
Teoma
12.
If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?
20% of the websites pages will never be indexed
Only 20% of the pages of the website will be indexed by the search engine
20% of the webpages of the website have been indexed by the search engine
The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
13.
Which of the following factors have an impact on the google pagerank?
The total number of inbound links to a page of a web site
The subject matter of the site providing the inbound link to a page of a web site
The text used to describe the inbound link to a page of a web site
The number of outbound links on the page that contains the inbound link to a page of a web site
14.
What is anchor text in SEO?
It is the main body of text on a particular web page.
It is the text within the left or top panel of a web page.
It is the visible text that is hyper linked to another page.
It is the most prominent text on the page that the search engines use to assign a title to the page.
15.
What does the 302 server response code signify?
The page has temporarily moved
The page has been permanently removed
The method you are using to access the file is not allowed
It signifies conflict, too many people wanted the same file at the same time
16.
What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
Flux
Waves
Swaying
Shuffling
17.
Which of the following statements about rss are correct?
It is a form of xml
It stands for realtime streamlined syndication
It is a good way of displaying static information
It is a microsoft technology
18.
Which one of the following practice is ethical?
Having the same page twice - once in html, once in pdf.
Stuffing the metatags with keywords
Buying links from link farms
Using hidden text that users don't see but spiders can read
19.
What aspects of a hyperlink are not important for SEO?
The anchor text, especially the keywords in it.
The place from which the link originates.
The place to which the link leads.
The visibility of the link text
20.
Which of the following tactics can harm your search rankings?
Linking to your site from other websites
Using text that is the same color as your page’s background
Adding navigation links to your page’s template
All of these
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